Premium Product Promise – Chapter 1 – Brewdog!


The Infamous ‘Pilot’

Here at Tipple & Toast we have a ‘Premium Product Promise’ and that’s exactly what you’ll get when you choose to hire a mobile bar from us. It’s something we haven’t advertised a great deal but something that’s been at the heart our model since the beginning. From 100% blue agave tequila, (no need to ‘shot’, although feel free) to a beautiful dark rum that’s perfect for your Cuba Libre (rum and coke!).

So, as part of this promise, I’ve decided to give a little insight to each one of our products by producing a mini ‘blog series’… Let’s call it a ‘blogeries’… No? Not cool? Ok. Anyway, each post will explore one of our products by explaining what it is and why we decided on it in the first place. From the title, I’m sure you can guess which one we’re going to start with!

What I love about Brewdog is watching people’s faces when they try their first pint. It’s a mixture of amazement and enlightenment. This may be a touch too far, but I’m pretty sure it changes people’s lives (picture the famous ‘mind blown’ meme). When hiring out our mobile bar, I’m yet to meet someone that doesn’t like it! Craft beer is somewhat of a young concept in Britain and many people are still stuck in their ways with traditional real ales and cheap lagers. Well, we’ve truly bought into Brewdog’s ‘Craft Beer Revolution’.

What is ‘Craft Beer’?

Is it ale? Is it lager? Is it bitter? I’m sooooo confused! Well, it’s none of them, but all of them at the same time. Even more confused? Ok, good. In Europe (no Brexit talk please) there isn’t an official definition for what ‘Craft Beer’ is. In order to find an official definition we have to look over the pond at where it all came from.

The Brewers Association defines ‘American’ craft beer as “small, independent and traditional”: “small” is defined as an “annual production of 6 million barrels of beer or less”; “independent” is defined as at least 75% owned or controlled by a craft brewer; and “traditional” is defined as brewing in which at least 50% of the beer’s volume consists of “traditional or innovative” ingredients.”

So the term craft beer doesn’t really have anything to do with the ingredients you put in it, it just aims to do one thing… Create good beer that isn’t produced by people that just want to increase their net worth by another billion this year. Though an official definition hasn’t hit Europe yet, Brewdog want to make it so! They’ve attempted their own definition, which is a little longer than the American’s, but it sounds good to us. Taken from their website, www.brewdog.com, here it is:

1) Is Small

Brews less than 500,000 HL annually*

2) Is Authentic

  1. a) Brews all their beers at original gravity
  2. b) Does not use rice, corn or any other adjuncts to lessen flavour and reduce costs

3) Is Honest

  1. a) All ingredients are clearly listed on the label of all of their beers.
  2. b) The place where the beer is brewed is clearly listed on all of their beers.
  3. c) All their beer is brewed at craft breweries.

4) Is Independent

Is not more than 20% owned by a brewing company, which operates any brewery, which is not a craft brewery.

Why Brewdog?

* Brewdog do go on to say point number 1 isn’t needed and perhaps this should be taken out, which is probably because they’ve expanded so much and want to remain a craft brewery themselves (Speculation your honour!). In all honesty, we want them to remain a craft brewery too. It’s the beer that revolutionised us and we hope that every time you choose us for your mobile bar hire, we’re doing our bit to revolutionise someone else.

Specifically, we serve Brewdog’s Dead Pony Club on draught. It was a toss up between Punk IPA and Dead Pony Club, and the latter won. Was this because of the taste I hear you ask! No, they taste just as delicious as each other. It’s because one is more aptly named to be served from a converted horsebox of course!

So here ends my first chapter in this ‘blogeries’ (it will catch on!) and I hope you’ve enjoyed reading it! One thing before I go, please don’t think I’m saying all mass produced beers are bad. After all, we serve ‘Peroni’ alongside Brewdog. I just believe in good, tasteful beer. I also believe that certain brewers don’t care about the taste and don’t care about their customers having an enjoyable experience. They just want a quick buck… Well no more!

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